WATCH: Did 'murder' prank video go too far?

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Published: 3/06 10:50 am

Updated: 3/06 11:00 am

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NEW YORK (NBC News) -- Advertising agency Thinkmodo is using a new viral video to promote the film "Dead Man Down," but the prank showing unsuspecting people discovering an attempted murder in progress as elevator doors open is stirring controversy.

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camidawg - 3/6/2013 3:31 PM

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Yep, not a single conceal and carry person opened the elevator doors. I am sure that little promo stunt would have gone real bad, real fast.

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