Such a shame that while this "article" did let us know about the price matching being available it did not go in to the limitations of this (it's more than it just not beign valid on out of stock or limited quantity items). I googled toys r us price match and found an article that listed everything one needs to know about this, so why wasn't that information in this?

Don't fall for this trick. They require you get notarized competitors quoted prices and affidavits.