The dream of the women of "Fuerza Unida"

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Updated: 6/04/2012 12:53 pm


The dream of the women of "Fuerza Unidad"
The dream of the women of "Fuerza Unidad"
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SAN ANTONIO - Back in 1990 San Antonio's Levi Strauss plant on the South Side closed down, leaving hundreds without work. Many of them were women. But out of that loss they found a new calling and "Fuerza Unida" was born. Today the group empowers women and celebrates a dream soon to come true: their own line of jeans.

“This is the dream of Fuerza Unida the ‘pantalones de mezclilla’ -- the jeans,” explains executive director Petra Mata while having a hard time holding back her tears. “The jeans mean more than a simple pair of pants. These are the jeans of justice.”

Viola Caseres is Fuerza Unida Program Director, and she too speaks about justice and how this group of women, among many community programs, help educate their own, offer job training, a food pantry and above all empower the women of San Antonio, young and old.

Born and raised in San Antonio, Esmeralda Baltazar is one of those young women, and the group Planning and Development Director. Baltazar says these women have brought her back to her roots, her “cultura” she says. Here -at Fuerza Unida- she adds, she is reminded of things her grandmother taught her, like how to cook tamales or sew.

“It’s a place where I don’t forget to speak Spanish. Where it’s okay to speak Span-glish,” she says.

These feelings, Esmeralda proudly shares, inspire her to make Fuerza Unida a better place for the future and her community. And the dream of making their own jeans may just be the dream they desperately need to come true, to make a difference.

But these jeans are only a prototype. To produce them, Fuerza Unida needs a new building, modern machinery, funding and eventually a retailer to endorse the project. Yet these women are not giving up. A fashion show and fundraiser is planned for next September in hopes to find the community support they need.

“Esto es parte de la justicia.” It is part of the justice says Mata and adds, “For the workers... Si se puede.”

Yes, we can she says.

Learn more about Fuerza Unida at lafuerzaunida.org.

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The views expressed here do not necessarily represent those of News 4 WOAI (WOAI.com)

tiptop - 6/6/2012 6:18 PM
0 Votes
The women at Fuerza Unida embody what a motivated citizen can do after being handed a really bum deal. Actually Levi was making a bigger profit while located here and it was not at all about union busting. It was an un-American move. Simple as that. Esmeralda Baltazar is a highly educated artist who has graduated from the Art Institute of Chicago. Most posters on this site don't even know it exists much less how prestigious it is to be accepted. However, no matter what credentials we obtained to so many racists both other Hispanics and non-Hispanics it will never be enough. In the meantime, we will carry on and accomplish many things while they walow in hate.

amata71 - 6/6/2012 12:50 PM
0 Votes
At first glance I can see how some people can be negative and say they are just jeans, but do the research see what these and many other women had to go thru their struggles and their story , how many families they are able to help in similar situations , keep doing what your doing ladies of Fuerza Unida

LaEsmeralda - 6/6/2012 12:11 PM
0 Votes
Desron, I am the person you quote in that video. Being proud of my cultural heritage and my ability to speak two languages simultaneously does not make me prejudice. It makes me proud of the diversity within my Mexican-American heritage. I can also speak them seperately to people who only speak either Spanish or English. I will speak the language that will best help me communicate with people of whatever place in the world I'm in. Fuerza Unida is a bilingual organization and San Antonio is a bilingual city, like it or not, it's inherent in the name of the city, it's streets and people. Our Fuerza Unida newsletter is printed in both languages, I have both written and edited it. We speak both languages in the work space and yes every now and then Spanglish. Your assumptions are generalizations perhaps based in your experience with Spanglish speakers but they are just that, generalizations. I'm not quite sure what your real problem is with bilingual speakers and Spanglish but I hope that you take the time to get to know us before you pre-judge. So if that doesn't answer your question...no I am not prejudice, and depending on someone's inclination to learn Spanish, I may or may not speak Spanglish to an English speaker. I am proud of my cultural heritage, yes, really proud. -Esmeralda Baltazar

Desron - 6/4/2012 8:01 PM
0 Votes
...“It’s a place where I don’t forget to speak Spanish. Where it’s okay to speak Span-glish,”.... And do you also speak "Span-glish" in the workplace to your co-workers who only speak English? Are you prejudice? "Fuerza Unida sounds like a Hispanic organization for Hispanics only. The fact that you speak Span-glish tells me that you are not fluent in either language. And you are proud? Really?

Tenacious - 6/4/2012 1:26 PM
1 Vote
Where do I start? First Socialism cannot work, it is doomed to failure. So if they are trying to emulate some socialist workers movement, it will fail. Second, "jeans of justice"? Levi's moved their plant to reduce costs, that's what businesses do. It takes a lot of effort and capital to move a manufacturing plant, so they were REALLY motivated to move it, WHY? Perhaps UNIONS?

1pumpchump - 6/4/2012 1:20 PM
1 Vote
Blame it all on Ellie Mae Clampett. She was the 1st to wear designer jeans on TV. Guess Jeans took the guess work out of the equation. Ya didn't have to guess what ya was gettin into. Gawd I miss da good old days.

Xicano - 6/3/2012 8:16 PM
0 Votes
You probably are like all these fundamental Christians who hold prayer sessions to bring back prayer into the schools. Yet these very people have done everything possible to thwart bilingual education and persecute the immigrant communities. This "GOD" to whom prayer will be addressed will not be the defender of the alien and the poor but rather the defender of our borders against aliens. This GOD is not the GOD of scripture. It is a "PAGAN" god, and just as much an idol as were Baal & his cohorts.Your notion of GOD whose power is similiar to that of a transnational corporation is not the GOD of scripture. To such a GOD it is better that no prayers be addressed in our schools or worse still in our Churches.
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