SAN ANTONIO - Music mogul Simon Cowell is searching for the next big star on YouTube.
He's partnering with SYCO Entertainment, Sony Music and YouTube to create the first global audition channel.
It will be called "The You Generation."
Fans can subscribe to the YouTube channel and upload videos showing off their talents.
SYCO executives are looking for everything from make-up artists and stylists to chefs and vocalists.
Finalists will be chosen every two weeks and a winner announced on the second Friday of every contest.
Each winner will receive a cash prize and global recognition.
The winners will then compete for the chance to win an amazing grand prize.
"The You Generation" will launch Wednesday, March 20, in the U.S. and 25 other countries.
The competition will run over the next 12 months.