SAN ANTONIO - It's called "Sex Cereal" and it is not for children.
The man who created it, Peter Ehrlich, said it can boost libido in both men and women.
The cereal comes in "his" and "hers" versions and bears the slogan 'fuel your fire'.
The ingredients contained in each variety are said to naturally help balance hormone levels and enhance sexual desire.
The man who created it says the results are not instant.
The cereal sells for $13 a box and is currently only sold in Canada, however, Ehrlich hopes to expand distribution soon.