SAN ANTONIO - On June 5 from 5 to 8 pm anyone ordering in Spanish at Pizza Patron will get you a free pepperoni pizza in the “Pizza Por Favor” campaign. It can be broken Spanish. It can be first-time Spanish. But it has to be Spanish.
Andrew Gamm from Pizza Patrón says it's all about creating a buzz within the brand's target market: Hispanics. He says 70% of its customer base is Spanish-speaking.
"It makes perfect sense for us," Gamm says. "We're trying to make our bond with the Hispanic community stronger."
Pizza Patrón is no stranger to controversial promos. In 2007, it promoted that fact it would start accepting (and still does) Mexican pesos.
Gamm says the new promotion is a product-sampling effort.
"Because we sell a $4.99 large pizza, many people presume it's not good. So sampling is one of the most successful mechanisms we have to build our customer base," said Gamm.
Pizza Patron expects to give away 80,000 pizzas.
