SAN DIEGO (NBC News Channel) -- A California millionaire is taking a unique approach to getting his Christmas wish. He has put up a billboard as part of his search for a Latina girlfriend.
Marc Paskin purchased a billboard on the side of the interstate just outside of San Diego.
The billboard says "All I Want for Christmas is a Latina Girlfriend" and then provides an email where women can reach him.
Paskin, who made his money in real estate, might look familiar because he starred on a reality show last year called "Secret Millionaire."