SAN ANTONIO -- One million dollars. That's what city leaders are prepared to award someone with a good idea for opening a supermarket downtown.
Councilman Carlton Soules says he grew up in the grocery business and believes there is a lot to consider before offering anyone the hefty incentive to attract more people to urban living.
This is part of the city's SA 2020 plan to develop downtown by bringing more commercial and residential construction to the area.
"Does a grocery store bring people or do people bring a grocery store?" questioned Bexar County Commissioner, Kevin Wolff.
He worked in his family's grocery business and now he and his wife are working with other investors to possibly open a supermarket on Broadway near I-35.
Wolff joked about the incentive offer, insisting he would never consider using tax payer money to get his idea off the ground.
However, he did applaud Mayor Julian Castro for his efforts to rejuvenate the center city.
The owner of the Blue Star Brewing Company is aware of the million dollar offer, but isn't sure it will work for him.
Joey Villarreal is planning to open a market in the complex near his restaurant and bar.
According to Villarreal, he will focus on fresh produce and meats provided by local farmers, ranchers and growers.
Memo Velasquez, who manages a coffee bar on Broadway, believes a grocery store is the missing link to get more people excited about urban living.
"People want to move down here," said Velasquez. "They don't want to get in their car and drive, literally down two miles, when you can walk right down here and get it."