During a timeout in Sunday night’s game one, Spurs coach Gregg Popovich urged his players to play with more passion by repeating the phrase “I want some NASTY!”
Within just a few hours of Coach Pop uttering the hot new catch-phrase, a husband and wife promotions team here in San Antonio put it on a T-shirt. Meanwhile, on facebook and twitter, fans were latching onto “I want some nasty" as a new motto for the Spurs.
The phone at Paula and George Roberts' home was ringing off the hook all Monday morning. The couple runs "Promotivations Advertising Specialties" from their home. Sunday night they struck gold.
“At one in the morning, my husband woke me up and said, ‘We've got to make a shirt’. I said, ‘Alright, let's do it!’ So I got up because he has these crazy ideas and they usually work so I went with it.” Paula Roberts told us.
The couple wasn’t even watching the Spurs game against the Thunder. Paula was asleep, and George was monitoring twitter, reading all about Coach Pop saying, “I want some nasty."
“He kind of researched that a little bit, saw what people were saying and what the story was behind it and so he sat down at the computer and came up with a design.”
The Roberts had a shirt finished by and took it to the News 4 WOAI Today show, where it was shown off by meteorologist Albert Flores.
Spurs fans cooking out at Brackenridge Park said they thought “I want some Nasty!” was the perfect slogan and were asking how to get the T-shirts.
You get the feeling Spurs fans like what Pop said because the national media has called their team "boring" in the past. The word "nasty" gives them a bit of an edge. In fact after this, being called nasty may be one of the best compliments you can get.