Wendy's is testing a unique bacon cheeseburger, one with a bun similar to what you might find on a Swiss or German-style pretzel.
The buns are said to be beefier and thicker than the usual patty bread. Wendy's head of innovation said they intend to sell 5 star quality breads at 3 star pricing.
Currently the burger is only being launched in test markets, notably in Miami, Florida.
